Virgin London Marathon organisers have announced that the 2012 race was another charity record-breaker with an incredible £52.8 million being raised for good causes.
It is the sixth consecutive year that London Marathon entrants have broken the Guinness World Record for charity fund raising at a single annual event and brings the total raised since the race began in 1981 to £610.7 million. There were a record 36,705 London Marathon finishers on April 22, 74% of which raised money for good causes.
"We are extremely pleased to announce another amazing record amount of money raised for charities by London Marathon runners," said Virgin London Marathon race director Hugh Brasher.
"This is an especially impressive total and the fact that this figure increased again for the sixth year in a row, despite the well-publicised economic woes, shows just how committed our runners are to raising funds for good causes."
Richard Branson founder of the Virgin Group said: "We are really pleased to confirm that we are well on the way to achieving the quarter of a billion pounds fundraising target that we set at the beginning of our sponsorship with the London Marathon."