We have heard a lot recently about the so-called snowflake generation. Now is the time for us all to show some resolve and not melt away in the face of adversity because Cancer Research UK London Winter Run 10K is back on Sunday, 4 February 2018.
The snowflake generation is a term applied to characterise some young adults who are more prone to taking offence and supposedly have less resilient than previous generations. What better indicator of anyone's altruistic commitment to humanity could there be than to claim one of these fabulous snowflake medals (pictured above) in next year's London Winter Run?
The gorgeous new medal each finisher will receive when they cross the line is a chunky, engineered masterpiece that includes a central snowflake that spins through 360 degrees, surely taking pride of place in any collection and giving you that extra motivation to get outside training on a dark evening!
There has already been huge demand for places, with a 54% increase on 2017, meaning the race will reach capacity faster than ever before. If you’d like the opportunity to join 16,000 other “snowflakes” to run 10k on the closed streets of the capital you need to act fast.
The unique course passes iconic London landmarks like Trafalgar Square, St Paul's Cathedral, Horse Guards Parade and The Cenotaph before finishing with warming polar bear hugs in Whitehall.
Cancer Research UK does not receive any government funding, so their life-saving work can't continue without the vital funds raised by incredible people like you. Cures are coming and they need every runner to take on London and raise money to freeze cancer in its tracks.
This year's winners were Blake Vivian (St Albans Striders, 33:45) and Angela Douglas (unattached, 37:06); 700 runners went under 45 minutes and 13,149 finished in 2:35:03.
Image courtesy London Winter Run