3 Aug

Emdad Promotes Running Down Dementia

Emdad Rahman

An award-winning community worker from Barking is the star of a new charity video by the UK’s leading dementia research charity. Emdad Rahman, 41, recently completed 100km for Running Down Dementia, a campaign by Alzheimer’s Research UK.

Emdad is a dedicated advocate of Running Down Dementia and often runs across London wearing his Running Down Dementia T-shirt and spreading the word about the challenge, while posting pictures of his journey on social media.

The father-of-three became passionate about the cause after seeing the devastating impact dementia has on families in Barking, where he lives, and Tower Hamlets, where he works and volunteers. He experienced dementia firsthand when his own relative was diagnosed.

Emdad has been recognised for his community work. He is an MBE, a Freeman of the City of London and was a Paralympic torchbearer in London 2012 and Queen’s Baton Relay bearer for the 2014 Glasgow Commonwealth Games. Emdad recently won a Muslim News Award for Excellence in Community Relations for his charity efforts.

To help Alzheimer’s Research UK achieve its goal of a world free from the fear, harm and heartbreak of dementia, Emdad has recorded a video in which he says: “As far as I’m concerned, people can run, walk, skip or dance their way to the end.”

Emdad adds: “It was absolutely fantastic shooting this campaign video. For many years dementia has been ignored by large parts of our community and even now it is unfortunate that some people feel stigmatised by the terrible effect dementia has on their lives. I'm very proud to have played a small part in raising such wonderful awareness and the response from everyone has been beyond terrific."

Kenneth Foreman, sporting events manager at Alzheimer’s Research UK, said: “There are 850,000 people in the UK living with dementia. We need people from all walks of life getting out on the streets and talking about the charity’s pioneering work and the devastating effects of dementia if it is to be defeated. Emdad has been a wonderful advocate, championing Running Down Dementia and raising money along the way. We can’t thank him enough.”

You can watch Emdad's inspiring video and sign up to Running Down Dementia here.