The UK is set to welcome the Electric Run for the first time, a light spectacular which launched in USA last year. The night time 5k events involve runners progressing through spectacular zones of light. Participants are encouraged to join in on the art by lighting up with glow sticks, lamps and anything else their imagination can conjure up. Electric Run has already launched in Sydney, Hong Kong, Canada and Singapore, and is now set to light up London at Wembley Park on 26 April 2014, closely followed by Birmingham and Manchester.
The start is a sea of neon where runners congregate in start corrals marked by glowing columns. The famous mascot, Stickman, entertains with dance moves to electronic music as the excitement builds. The race starts in waves and runners head out into a world of different electric themed landscapes, finishing in the midst of a full DJ set and light show for a celebratory after party. This is an event for all ages and levels of fitness and participants can run or walk the 3 mile course.
The race is the brainchild of Dan Hill, one half of the team that founded the successful and longstanding Ragnar Relay series in America. "We can't wait to light-up London with the Electric Run," says Hill. "Wembley Park is an iconic location and a fitting place to kick off our UK tour."
To deliver the UK events, Electric Run has teamed up with Grounded Events, organisers of Brighton Marathon and Generate Events who promote large scale concerts and events across the country. Tom Naylor, race director of Brighton Marathon comments that, "Electric Run is one of the most innovative and exciting developments in the running world. Through the fusion of light, music and the simple enjoyment that comes from going for a run this is an event that cannot be missed. We're absolutely delighted to be a part of the international roll out."
Entries are open for the London event from today (28 November 2013) at 9am at the event website. Early bird entries are £29.50 and £27 for teams of 4 or more.
The London course will circle the stadium, taking in the spectacular building a well as the impressive, high-spec, high-tech set-up that will create a running route like no other the UK has seen.
Entries are expected to sell out fast with over 27,000 likes on the Electric Run UK Facebook page ahead of dates being announced.