City types and visitors to London have a great new resource in Bow Lane close to St Paul's. The atmospheric 'ye olde worlde' setting of Intersport City belies a 'bang up to date' retail operation on three bright spacious levels. SOUTHERN RUNNING GUIDE visited the store on opening night where the management team of David Robinson and Claire Dumontier-Marriage were showing off their new performance store.
Ground level is all about running with lots of shelf space for a terrific range of footwear. Mega brands Nike and adidas have a big colourful presence and we spotted Asics, Mizuno and Inov8 too. Interesting newcomer Salming were also on display, the first UK retail presence of this exciting Swedish name.
The extensive shoe choice is complemented by a great selection of clothing. Again Nike, adidas and Salming are well represented and Intersports City also stocks Ronhill, Reebok, Moving Comfort and Pure Lime.
Runners interested in incorporating Crossfit into their training programme where they'll see lots of great kit. The store is hosting a special Crossfit demo staged by Reebok later in May so if you're in the area, drop by and find out more about the fitness activity that is sweeping the country.
For further cross training opportunities head upstairs to find a great selection of products for cycling and swimming. Needless to say Intersports City has it all covered for the triathlete.
The store also offers a good choice of nutrition products, watches and GPS systems and all those little extras that we runners can't do without. David, Claire and the rest of the Intersport City team will be happy to show you what''s available and the products that are right for you.
Interested in cross training to supplement your running schedule? Then head upstairs at Intersport City to find a great selection of products for cycling and swimming.
Intersport City is at 48-51 Bow Lane. Email email@example.com or call 0207 236 1279.