9 Sep

Former England International Launches Running Store In Sussex

As well as competing at the highest level James also boasts 10 years in the specialist retail sector. This background means James is confident he can provide a premium and innovative service to the Sussex running community.

Visitors to the i-Run store can haveo gait analysis on treadmills or try out running spikes on a specially-laid piece of running track, cut from the same track as that used at the Commonwealth Games in Glasgow. i-Run has also teamed up with the Podiatry Centre to offer analysis and running care.

James told southernrunningguide.com: “We want to try to make i-Run more of an experience than just a shop. Among the items on display we have signed vests from athletes including Mo Farah, Usain Bolt and Sonia O’Sullivan. The store aims to bring a mix of function and fashion, offering the very best service and retail experience.”

The i-Run project has been funded through Nat West, backed by the Government’s Enterprise Finance Guarantee scheme.

More details at the i-Run website.

James photographed with NatWest's David Wright