As well as competing at the highest level James also boasts 10 years in the specialist retail sector. This background means James is confident he can provide a premium and innovative service to the Sussex running community.
Visitors to the i-Run store can haveo gait analysis on treadmills or try out running spikes on a specially-laid piece of running track, cut from the same track as that used at the Commonwealth Games in Glasgow. i-Run has also teamed up with the Podiatry Centre to offer analysis and running care.
James told southernrunningguide.com: “We want to try to make i-Run more of an experience than just a shop. Among the items on display we have signed vests from athletes including Mo Farah, Usain Bolt and Sonia O’Sullivan. The store aims to bring a mix of function and fashion, offering the very best service and retail experience.”
The i-Run project has been funded through Nat West, backed by the Government’s Enterprise Finance Guarantee scheme.
More details at the i-Run website.
James photographed with NatWest's David Wright