Newham Council and Nova International have agreed a 10 year deal to stage the Great Newham London Run through the Queen Elizabeth Olympic Park. The long-term agreement aims to establish the race firmly in the Great Run series of events with an ambition of 400,000 finishers in the coming decade. With the opportunity to cross the finish line in the Olympic Stadium, hopes are high the 10k run will become one of the capital’s must-do races.
The new event and business plan will deliver a significant financial return to the council as well as making 20,000 free places available to Newham residents over the next 10 years. Nova is also committed to working with Newham volunteers, clubs and community groups to increase levels of sport participation locally.
Mayor of Newham, Sir Robin Wales, said: “Nova is a world leader in mass participation sporting events. They have an amazing track record and recently celebrated a world first when they recorded the one millionth finish of their biggest event, the Great North Run.
“They have helped us deliver the annual Newham London Run since 2010 and we are delighted that our partnership will continue. This is a great example of how we are using our investment in the former Olympic Stadium to generate community and financial benefits for the people of Newham.
“This new partnership not only delivers income to the council, but also offers residents the opportunity to get active and celebrate Newham as a place to live and work. We want the Great Newham London Run to be as successful as the Great North Run.”
Nova chairman, Brendan Foster, said “Newham is the perfect place in London to hold this major mass participation running event. The former Olympic Stadium is the centrepiece of an amazing area that has been transformed over the past decade. I am sure runners and their supporters from Newham, London and the rest of the UK cannot wait to take part in the 2015 event.”
Baroness Karren Brady, vice chairman of West Ham United who move into the stadium in 2016, said: “We are working very closely with Newham Council and the London Legacy Development Corporation to ensure we have a stadium that exceeds the expectations of our fans but also delivers on the promise of being accessible to a wide range of sports.
“A world class event like the Great Newham London Run is exactly the type of use we would support. We encourage all Hammers fans to get active and experience the stadium and Queen Elizabeth Olympic Park.”