Nova International, organisers of the Bupa Great Run series, has unveiled details of a new partnership with Lucozade Sport. The deal will run until 2016, and sees Lucozade Sport become the official sport’s drink partner of the series’ 14 events.
Lucozade’s portfolio already includes the Virgin London Marathon and the addition of the Bupa Great Runs will mean the sport drink will fuel over 370,000 runners in 2014. It is also the official sports drink of the RFU, SRU, FA and Barclays Premier League.
Nicky Homes, Commercial Director at Nova International, comments: “We’re really excited to welcome Lucozade Sport to the Great Run Series. We aim to provide our runners with an exceptional event experience, and a premium isotonic partner will undoubtedly help participants achieve their goals.”
The partnership with Nova began with the Bupa Great Winter Run in Edinburgh on 11 January and will continue with the SPAR Great Ireland Run in Dublin on Sunday 6 April. For more information on the Bupa events, visit their website.