The lead vehicles at this year's Brighton Marathon will recall the notorious days when the city witnessed the 1960s confrontations between suited Mods and leather-jacketed Rockers. The infamous clashed were immortalised in the stylish rock opera Quadrophenia, first premiered 40 years ago.
To mark the anniversary of the show - which was later turned into a cult film in 1979 featuring Phil Daniels, Leslie Ash and Sting - the cavalcade at the head of this year's race on Sunday 14 April will include 10 Vespa motorcyles. The marathon route goes past the locations that the film used such as the Old Steine, East St, the Grand Hotel and the race finish just past Brighton Pier where the riot starts between the Mods and Rockers.
With an expected 100,000 spectators lining the route, the cavalcade will be led out by vehicle sponsor Rossett's Commercials' Mercedes-Benz Citan Traveliner. Complementing the Vespas will be 10 Harley Davidsons, 12 Minis, two Citroens, a black super-mini DS3 as well as a white luxury model DS4 from the company that sponsors the Brighton Fringe Festival.
Iconiq Managing Director, Gary Barnshaw, will be behind the wheel of a Ferrari with the Iconiq Shlurp! cow milking the adulation of the crowds from the back seat. The rearguard is brought up by Brighton and Hove shirt sponsor brightonandhovejobs.com, the local hub for all the city's jobs and employment challenges.