The race is inspired by the ancient Hindu festival of Holi. It gives runners or walkers the opportunity to experience and celebrate the Festival and introduce the idea of ‘living life on purpose’. Participants were encouraged to run dressed in white or in their favourite and most extravagant costumes and then during the run they were showered with eco-friendly dye in every colour of the rainbow.
On crossing the finish line, runners and their supporters celebrated with the Dye Festival, a colourful end of race party. Runners were also encouraged to take part in the Dye Games with crowd versus crowd competitions, Dye Blasts and Tie Dyeing the Sky.
Help for Heroes is the official national charity partner of Run or Dye and volunteers from local charity partner, St Lawrence CE Primary School and neighbouring schools, covered the runners from head to toe with dye throughout the course as families, friends and colleagues ran and walked together.