London’s music race, the Sure Run to the Beat, has announced a new course for this year’s event. Taking place around Wembley Park on September 13, organisers have promised a whole new music experience including four high intensity music zones, improved music points and an exciting partnership with leading music streaming service, Deezer.
Each of the four high intensity music zones will feature its own unique theme and Live DJ. These areas will offer a high intensity mix of sounds and visual experiences, keeping runners energised with music tailored to key segments of the run.
As runners cross the start line, they’ll be immersed in the atmosphere of Electric Avenue, where the lights are bright and the energy is high. The fast tempo and amazing atmosphere in this zone will inspire runners to channel their adrenaline into a strong start.
The second zone will harness the Sounds of Summer, where participants will be treated to festival vibes and summer sounds whilst running through Fryent Country Park. The Live DJ set will give runners that extra push as they celebrate breaking through the half-way point.
The penultimate experience area will be delivered by drinks brand Erdinger Alkoholfrei, with crowd entertainment to guide runners into the final stretch. Then, the fourth and final zone will be down to Sure Run to the Beat fans to determine the theme.
Placed within the final kilometre of the course, runners will be able to choose the music to motivate them across the finish line, with a competition to name the zone going live on the Sure UK social media pages in the coming weeks.
The event has also established a partnership with Deezer to deliver an official profile and radio channel with carefully curated motivational playlists with the help of Deezer’s expert editors.
To register for this year’s event, go to the event website to sign-up now.