Runners Need are helping runners target the Cancer Research UK Winter Run in the coming months. The running retail specialists are supporting the event, which has European champion Jo Pavey as ambassador, by offering runners free training sessions from their weekly gatherings at Runners Need stores in London. The inaugural event, which takes place on Sunday 1 February, is designed to encourage runners not to give up as the weather gets colder by giving them something to aim for.
MP Kate Hoey, shares the enthusiasm for this initiative. She said: “Whilst there has been significant improvements in recent years, 55% of adult Londoners are still not doing more than 30 minutes exercise, every three months. The Cancer Research UK London Winter Run is an exciting new challenge to encourage people to get more active and to raise funds for this important cause. So, rather than hibernating this winter, pull on your trainers and take to the streets of the capital.”
Runners Need is one of the largest specialist run retailers in the UK, with over 30 stores catering for all running levels from complete beginners right through to ultra-marathon runners. “Providing support, information, and encouragement to runners, especially those participating for the first time is core to the Runners Need ethos” said Francine Davis at Runners Need. “We are really excited about this partnership. It combines a fun and unique event with an achievable goal for all abilities.”
The Cancer Research UK London Winter Run is a snowy themed 10k run which takes in some of the capital’s most spectacular sights. There are fun snow zones on the course and runners can look forward to a polar bear hug at the finish line.
Find out more about the event and sign up to take part at the event website.